SCIENCE MEETS ART
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Why AI Won't Kill Your Job..
Ragged Edge •ustwo • exactly.ai
talk
Preserving Creativity in the Age of AI
With the advancement of AI there is a growing concern that, like Einstein said, its widespread adoption may inadvertently erode the foundation of human creativity. However, given AI can enhance productivity and efficiency, do Designers have the opportunity to be more creative than ever? In this panel we’ll talk about the impact AI is having on creative pursuits inside Design agencies and in-house organisations. We’ll consider speed versus quality and explore what AI advancements mean for the next generation of Designers.
Speakers
Max Ottignon
Co-Founder at Ragged Edge
Max Ottignon is the co-founder of Ragged Edge, a brand company for people who refuse to settle for average. He began his career in advertising before starting Ragged Edge in 2007 with Matt Bland. In the 18 years that followed, the agency has earned a reputation as one of the best in the world. It’s known for its distinctive, hugely impactful rebrands for Wise, Monzo, Papier, Mindful Chef, ZOE, Marshmallow and Grey Goose. In addition to overseeing the agency’s output, Max writes and speaks about brand all over the world, including keynotes at the Brand New Conference, OFFF Festival, WebSummit and more. His mission? To inspire the creative industry to commit to difference.
Nayan Jain
Executive Director of AI at ustwo
Nayan Jain is the Executive Director of AI at ustwo, where he has been instrumental in projects including DeepMind, brain-computer interface Synchron, Optum/RVO, and Cancer Platform. Within his role at ustwo, Nayan is an expert advisor on clients’ needs in the AI space and addresses how we’re using this technology within ustwo. With AI becoming a big part of our future lives and work, Nayan explores possible applications to solve urgent challenges while maintaining a responsible, human-first approach.
Tonia Samsonova
CEO of Exactly.ai
Tonia Samsonova is a former broadcast journalist, TV anchor, and foreign correspondent who became a tech founder. After starting her career in Russia, she moved to London in 2013 as the Echo of Moscow’s foreign correspondent and, at 28, founded the news and opinion platform The Question, later selling it to Yandex. Having seen how big data and tech disrupted journalism, Samsonova is determined to ensure the creative industry doesn’t face the same loss of control in the age of generative AI. In 2022, she founded Exactly.ai — a platform that enables brands to train their own AI models to scale and protect their creative IP, while retaining full ownership of both the models and every image they produce. She lives in London with her four children.
Speakers
Max Ottignon
Co-Founder at Ragged Edge
Max Ottignon is co-founder of Ragged Edge, a brand company for people who refuse to settle for average. He began his career in advertising before starting Ragged Edge in 2007 with Matt Bland. In the 18 years that followed, the agency has earned a reputation as one of the best in the world. It’s known for its distinctive, hugely impactful rebrands for Wise, Monzo, Papier, Mindful Chef, ZOE, Marshmallow and Grey Goose. In addition to overseeing the agency’s output, Max writes and speaks about brand all over the world, including keynotes at the Brand New Conference, OFFF Festival, WebSummit and more. His mission? To inspire the creative industry to commit to difference.
Nayan Jain
Executive Director of AI at ustwo
Nayan Jain is the Executive Director of AI at ustwo, where he has been instrumental in projects including DeepMind, brain-computer interface Synchron, Optum/RVO, and Cancer Platform. Within his role at ustwo, Nayan is an expert advisor on clients’ needs in the AI space and addresses how we’re using this technology within ustwo. With AI becoming a big part of our future lives and work, Nayan explores possible applications to solve urgent challenges while maintaining a responsible, human-first approach.
Tonia Samsonova
CEO of Exactly.ai
Tonia Samsonova is a former broadcast journalist, TV anchor, and foreign correspondent who became a tech founder. After starting her career in Russia, she moved to London in 2013 as the Echo of Moscow’s foreign correspondent and, at 28, founded the news and opinion platform The Question, later selling it to Yandex. Having seen how big data and tech disrupted journalism, Samsonova is determined to ensure the creative industry doesn’t face the same loss of control in the age of generative AI. In 2022, she founded Exactly.ai — a platform that enables brands to train their own AI models to scale and protect their creative IP, while retaining full ownership of both the models and every image they produce. She lives in London with her four children.
wise.design